CampaignBrief monitors public narrative movement, phrase convergence, rumor spread, money-message alignment, and public influence patterns across news, ads, social, podcasts, TV, and campaign finance. This page explains how to read what you see and what every term means.
CampaignBrief does not show you how many times a word appeared. It shows you whether a narrative is gaining momentum — combining source diversity, velocity, phrase repetition, outside spending, and influence actor amplification into a single status score. A hundred mentions from one Facebook account is noise. Three mentions from a PAC mailer, a local blog, and a radio segment is a signal.
The six status levels from low to high concern:
Daily top-3 priorities distilled from all monitored signals. What the campaign staff needs to know before the morning call. Includes recommended posture for each item.
All active narratives ranked by impact score. Filterable by category, status, and time window. Each card shows what changed, why it matters, phrase convergence flag, and money-message alignment.
Identical or near-identical phrases appearing across multiple independent sources. The signature feature of CampaignBrief. A phrase moving from a PAC mailer to a blog to a radio segment in 48 hours is a convergence event — not coincidence.
Unverified claims circulating in public sources. Each rumor carries a verification status, spread path, press-pickup flag, risk level, and suggested campaign posture. CampaignBrief monitors rumors — it does not amplify them.
FEC filings, Meta Ad Library disclosures, and independent expenditure reports mapped to narrative themes. When outside spending language matches a phrase detected in news or social, CampaignBrief flags the overlap.
Public actors — local officials, reporters, bloggers, PAC operators, advocacy group leaders — and their role in carrying or amplifying narratives. Categorized by role: originator, amplifier, press gateway, fundraising signal, etc.
Every signal in CampaignBrief links to its underlying public-source evidence: the article, the ad, the social post, the FEC filing. Evidence Room is the audit trail — share items with counsel, comms, or opposition research staff.
Phrase convergence is detected when the same 3–8 word phrase appears in two or more independent public sources — news articles, social posts, PAC ads, mailers, podcasts, or broadcast segments — within a defined time window.
Three things make convergence meaningful:
A convergence score of 0–100 reflects source count (log scale), source diversity, time window concentration, and source credibility. Scores above 60 are flagged as Watch or higher.
Each signal and rumor carries a suggested posture. These are starting-point recommendations — final decisions require judgment from your campaign leadership and counsel.
| Posture | Meaning | Typical action |
|---|---|---|
| Ignore | Low-quality noise. Responding risks amplifying it. | Log it. No public comment. Check again in 24 hours. |
| Monitor | Worth watching but not yet actionable. | Add to daily brief. Brief one or two staff. Prepare a fact sheet internally but do not release. |
| Prepare | Moving fast enough that response materials should be ready. | Draft a holding statement, fact sheet, or surrogate talking points. Do not release yet. |
| Respond | Active press pickup or broad public amplification requires a response decision. | Decide on proactive, reactive, or redirect strategy. Brief candidate. Activate comms plan. |
CampaignBrief uses public sources only — no voter files, no private data, no synthetic content. See the full Data Sources page →
CampaignBrief is a paid-only intelligence service. There is no free tier. Access is token-based — when you subscribe, an access token is provisioned for your account and stored in your browser. You can manage billing, update payment, or cancel at any time through the billing portal.
Your access token identifies your account. Do not share it. If you need to add team members or transfer access, contact tom@phase3ai.com.
CampaignBrief is built for practitioners. If a signal is missing, a source seems wrong, or you need help interpreting something, contact us.
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